21min chapter

More 2 Marketing cover image

Teresa Torres shares insights into the evolution of product management and the concept of continuous discovery in product management.

More 2 Marketing

CHAPTER

The Shift Towards Continuous Discovery in Product Management

This chapter discusses the evolution of product management towards a continuous discovery approach, emphasizing the importance of market-driven decision-making over just fulfilling customer requests. It explores the challenges of operating in a 'feature factory model' and highlights the benefits of focusing on delivering value, conducting regular retrospectives, and integrating storytelling into product management for impactful marketing.

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