More 2 Marketing Podcast - Expert advice on marketing, product and all things business cover image

Teresa Torres shares insights into the evolution of product management and the concept of continuous discovery in product management.

More 2 Marketing Podcast - Expert advice on marketing, product and all things business

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The Shift Towards Continuous Discovery in Product Management

This chapter discusses the evolution of product management towards a continuous discovery approach, emphasizing the importance of market-driven decision-making over just fulfilling customer requests. It explores the challenges of operating in a 'feature factory model' and highlights the benefits of focusing on delivering value, conducting regular retrospectives, and integrating storytelling into product management for impactful marketing.

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