The Concept of First Impressions

Dale: We see a movement happening around this concept of first impressions. So many people are just looking for somebody that's qualified to begin with. And so we use things like direct mail or video or, and what i want to say here is that it's experiential sails driven. It's not just that we send to video and anema sat, we create a story board and wecr an entire experience for people. This is the best way to put it. I would saytathos, that's a trend thatth again, we're at the forefront of, but other people are doing as well too. They're number one by like 400 % of quota in some