30 – Tim Sweeney and the Metaverse
SIGGRAPH Spotlight
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The Challenges of the Metaverse
The key challenge for this new medium is that to succeed, anything that causes itself the metaverse must actually be better than all other experiences competing for people's digital time. And so it's going to carry a very high bar. I think we'll see a whole new level of competition among brands to surface really awesome 3D content. The only way you ever get to see a commercial thing is if you decide to see it yourself because it's really cool. It will be much less subject to abuse where one nasty action affects millions of people because of curation.
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