Guy Kawasaki's Remarkable People cover image

Don Norman: Putting the User Back in User Interface

Guy Kawasaki's Remarkable People

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The Importance of Human Centered Design

Dintrover: I don't understand why companies get the human centered design wrong. He says people are hard because we all have some goal in mind that maybe isn't what anybody thought I would want to do. "To understand the activities that I do, that's a different kind of design and few people get it right," he said.

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