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S5 Ep3: Always Have a Playbook for Scaling, with Voda CEO Dan Claps and Zach Nolte

Franchise Empires

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The Wolf of Franchises

I don't know how many times like a, well, in a small hotel where I'm from, like you see a Mr. Electric and no one knows that's a franchise. And so whether they know that it's a franchise or not, just so want us to show up to their home with professional shirts on a really cool wrapped vehicle. That's what the whole brand strategy comes into and not necessarily being so focused on like the national recognition of it. Like this, I remember the first time I saw the Wolf of franchises and the branding. Honestly, like it stood out in such a way.

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