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When The ‘Personal’ Computer Turned 30

Science Friday

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Pricing, Mouse Adoption, and Openness: The Early Days of the Apple Macintosh

This chapter discusses the pricing strategy and slow start of the Apple Macintosh in the marketplace. It also highlights Steve Jobs' credit for adopting and simplifying the mouse design. Additionally, it addresses the listener's question about why Apple kept their architecture private while IBM made the PC public.

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