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Ep. #957: Mike Matthews on Becoming a Successful Fitness Entrepreneur

Muscle for Life with Mike Matthews

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The Right Idea at the Wrong Time Is the Right Idea

In business you have to ask yourself, are it what's my goal? What am i actually trying to achieve here? All right nowt what's the most effective way that i can come up with to achieve that goal? And then finally, when you start testing, then you start revising the first three based on your results. I think that's a smart approach in business. And i took that approach with bigger, leaners, stronger. Where that first book, maybe it was 50 thousand words, certainly no more than 80 thousand words, which is a standard sized book. But i will say that, a, i didn't take great pains over the prose. I went about it

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