189 - ABM Is Nothing New | Alphov & Lopez Podcast
GTM Live
00:00
Paid Social Advertising
The key heres at 50 per cent go ing oa media, o 50 per cents going on content. What is what do you mean by by by the creative? What is it? What's nut working? That nobody thinks about that side when they do paid social advertising. It's so broken. I use diginal media and the corps, places that have total scale and b to b, that have a lot of attention,. People actually consume them, and the ads are underpriced. The next one would be that i would start, i would have another move that's complete organic, dark social - an event every week that gets converted into a podcast. And i would run run that
Transcript
Play full episode
