BlackRock and Vanguard duke it out over ETF market
FT News Briefing
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Shifting Dynamics in the U.S. ETF Market: BlackRock vs. Vanguard
This chapter examines the changing market dynamics between BlackRock and Vanguard in the U.S. ETF sector over the last five years, noting a decline in BlackRock's market share despite strong inflows. It contrasts BlackRock's thematic investment focus with Vanguard's appeal through low-cost, broadly diversified ETFs.
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