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Ep. #908: Adam Schafer on Business “Secrets,” Scaling, Successes, and Stumbles

Muscle for Life with Mike Matthews

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Brand Awareness

In the beginning of a business, you should be thinking about direct marketing, direct sales, forget about branding. And so brand awareness can be similar in that regard. This was also one of the first hurdles that i had with one of our employees that i hired,. He was hard cor into like, te the brand awareness and like, caring about the look of the brand so much. It's like to it, if nobody is buying our product or using it, or we're not changing any lives through it, i don't give a shit how cool we look. Iont have to be able to spend and spend and spending and spend and wait at such a great point.

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