Brand Safety

Ai, you know, we are entrusted with the brand safety of almost all the world's biggest businesses. A single campaign that we put out could destroy a client's reputation and they may not escape for five or six years. We have bias in the original deas et where the labelling might have been bias. And then there's also, youknow, it servicing oher people's own prejudiie in a way that the can, then, that can then re surface. So tell me a little bit more about how it actually works in practice.