Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate
Elevate Medical Affairs Podcast Channel
The Different Definitions of Omni Channel
The goal of Omni Channel is customer centricity. Without being respectful of the customer, I don't think any Omni Channel approach is going to work. In our upcoming episodes, we'll discuss implementing Omni Channel in medical affairs and then finally, how do we measure it?
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