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99: The Last Detail with Jason Fried

Thoroughly Considered

00:00

The Pioneering Spirit of Watches

"I love things that don't look like anything else and not because they're novel, but because someone took a chance," she says. "There's just so many things going for it that I find to be very inspirational whenever we try to build something new with 37 signals" She adds: "It's opinionated and you're in your stain."

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