6min chapter

Thoroughly Considered cover image

99: The Last Detail with Jason Fried

Thoroughly Considered

CHAPTER

The Pioneering Spirit of Watches

"I love things that don't look like anything else and not because they're novel, but because someone took a chance," she says. "There's just so many things going for it that I find to be very inspirational whenever we try to build something new with 37 signals" She adds: "It's opinionated and you're in your stain."

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