Show notes | PDF & Infographic | "Never quit" is a lie. Winners quit all the time. Find out why and how with The Dip by Seth Godin.
Read on your terms. Start a free trial of StoryShots: https://www.getstoryshots.com to get the PDF, infographic, extended ad-free audiobook and animated version of this summary of The Dip and 300,000 more bestselling books.
Help us grow to create more amazing content for you! âď¸âď¸âď¸âď¸âď¸ Don't forget to subscribe, rate and review the StoryShots podcast now.
What should our next book be? Suggest and vote it up on the StoryShots app.
Order the The Dip here or get the audiobook for free.
StoryShots Book Summary and Review of The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
About Seth Godin
Seth Godin is an American author and former âdot comâ business executive. Seth Godin is the author of over 18 books. Free Prize Inside won Forbesâ Business Book of the Year in 2004, while The Dip was a Business Week and New York Times bestseller. In 2018, Godin was inducted into the American Marketing Associationâs Marketing Hall of Fame. He also runs a blog named in 2009, by Time, as one of the 25 best blogs.
Introduction to The Dip
The Dip builds on Seth Godinâs insights introduced on his blog titled âThe four curves of want and get.â Every new project starts out exciting and fun. But after this initial excitement, the project will get harder and less fun. Eventually, you will hit a low point in your pursuits. Seth Godin calls this challenging period a dip. This dip is one of three things: an opportunity, a cul-de-sac, or a cliff. You must quit the cul-de-sacs and cliffs so you can reallocate resources. You must persevere with all other pursuits, no matter how hard, so that you can become the best in your world.
StoryShot #1: Be the Best You Can Be
Our society obsesses over those who are number one. We give plaudits to the song or sports person that sits at the top of the charts. Similarly, we reward those employees that are performing the best. But the result of this obsession is that rewards are heavily skewed. Godin points out that, on average, first place generally gets ten times the winnings of whoever places tenth. This is Zipfâs law and is found in almost all fields. Zipfâs law suggests a non-linear relationship whereby rewards reduce exponentially. With limited time and opportunity to experiment, we intentionally narrow our choices to those at the top.
Therefore, you need to do everything in your power to become the best. If you are not going to be the best, then you should just quit. Crucially, Godin does not necessarily mean the best anybody could ever be. Instead, he explains you need to be the best for you, right now, based on what you believe and know. You need to be the best in your world.
StoryShot #2: The World Is Changing
StoryShot #3: The Curves
Curve 1: The Dip
Curves 2 and 3: The Cul-de-Sac and the Cliff
The Cul-de-Sac
The Cliff
StoryShot #4: The Seven Most Common Failures When Pursuing Success
Related Books to The Dip
Disclaimer: This is an unofficial summary and analysis.
First published on 4/10/2021.
Learn more about your ad choices. Visit megaphone.fm/adchoices
