S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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The Importance of Authenticity in Brand Engagement
Greg Fabian: You have to figure out what your identity is, what the value of the brand is. And then from there, you're able to figure out which of these levers may align very nicely with your values. We try to be very backed by data and stats and things that come down to the bottom line because that's the only way that we continue to do business as well.
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