The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 525: Marketing Hyper-Growth at Scale with Klaviyo Head of Marketing Kady Srinivasan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Fostering Experimentation and Intuition in High-Growth Marketing

This chapter highlights the crucial role of fostering a culture of experimentation and intuition in marketing teams, particularly in dynamic settings. It underscores the balance between accountability and compassion in leadership, along with the importance of aligning with the CEO's vision and effective goal-setting.

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