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Ep4: The Power of Customer Storytelling; w/ Sam Shepler, founder & CEO, TestimonialHero — Product Market Fit podcast
Product Market Fit
How Did You Get Your First 20 Customers?
Rafa: In the beginning, we probably didn't do any sophisticated marketing. I think that only works if you have a really good and timely product. There's been so many good examples of great startup products with the wrong timing. It seemed pretty clear to me that social proof on video was going to be critical. That was the problem we sent out to solve.
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