How to Get Back Into the Probiotic Eco System

We acquire 75 percent of our customers on one product. That's that miracle bond, which is great. And i i think th part of the reason works well, it's so differentiated. But every make up brand on the planet has a masscar. What can we say that's unique about ours that they can't say? Almost nothing, right? We're better, of course, is going to say it's better. There's an easy way to do it. It's not super clean, but you know, have a churn and like, if this person hasn't bought in a hundred, 80 days, they're not going to buy again. This isn't cold people. This