How to Get to Know Your Prospects

Sales and marketing professionals often roll their eyes the first time they hear the word persona. The more that you can get in their shoes and be like them and talk like and empathize with them, the easier your sales are going to be. Here's where the persona is so important. How do they consume information? Where do they consumption information? What time of the day do they consuming information? So these searchers are all finding out more about these people, how they use their language to describe a problem.