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Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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Essentialism

i'vm entreated by the titles of your book, and i want to dig into i little bit more. So the first book is this idea of essentialism, which reminds me a lot of like what stephen covey wrote about at first things first,. That kind of flavour, at least. Essentialism is the disciplined pursuit of less, but better. And it stands in contrast to the undisciplined pursuit of more that defines our modern culture.

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