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The Lululemon Story: How to Build A Brand with a Cult Following

Noah Kagan Presents

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Do You Have a Better Vision?

Luilema was one of the first, in my mind, that had high quality bags. And with the product, do you think that you had a better vision? Because, pardon me, that you had these visions and values, andd i can hile out a few of em. One thing coming with luilema specifically is that your values in vision were very distinct. Can you talk a ittle more about that? I feel like we talked earlier, lik its up posters on the wall hat are just integrity, confidence, honesty. And i think you throw that out the window, maybe talk about that and culture as you build businesses.

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