The Consumption Turn of Capital

There's this story about yeah, how overproduction became such a worry in the early 20th century. The idea that we have to create new desires in people because if they just want the same things Well, then we will make enough forks for everybody. So your true identity is what you're a fan of Yeah, what to buy what you consume or is that like your diago? Reading, I'm not saying you're wrong. I'm just I'm wondering if it's actually in the text There's a lot of Diego there No, he does refer to others who have written more about like the consumption turn or whatever But but  this is this is that turn towards libid