Why contests are powerful but risky

Marketing contests can be tricky business.

 On one hand, contests can be designed to help companies achieve certain business goals.

 On the other hand, companies can lose control over them pretty quickly.

This week, we look at some of the most interesting – and hilarious – marketing contests.

 Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.

True story.

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