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S2 E47 - Finishing Off the Year Strong | Stacking Growth Live AMA

Stacking Growth | The B2B Marketing Podcast

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How to Build a Trust With a Subject Matter Expert

Cassidy: I don't find you bringing an SME on if it's not a serious conversation. "I gate customers even more harshly than I need to know that you are extremely serious and there's certain criteria that you're gonna meet," she says. She adds, "You don't wanna be, if they give you their time, you use it and use it wisely"

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