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Pad Thai, kiwis and the chef Ken Hom

The History Hour

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Culinary Transformations and Global Branding

This chapter examines how Thailand's culinary exports, particularly pad thai, have reshaped the country's global image while also delving into the kiwi fruit's journey from a little-known Chinese gooseberry to a celebrated New Zealand export. It explores how strategic branding and geopolitical factors influenced both Thai cuisine's acceptance worldwide and the rebranding of kiwi fruit in the American market. Additionally, the narrative touches on the concept of gastropolitics and the competition among nations over culinary identities, particularly in the context of sushi.

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