People are always blaming the lack of supply, and maybe as a populace, we're not asking for it as much as we should. I asked our freconomics twitter feed for examples along these lines,. can i read you a few ya? We got many, many, many replies. There's a lot of fact based news out there. But those don't get five million views. And all of us human beings may have some bias to things that are not our preferences and habits and choices, but are external to us.