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4min chapter
Graduate Hotels: Ben Weprin
How I Built This with Guy Raz
The Birth of a College Town Hotel Brand
This chapter explores the creation of a hotel brand tailored for college towns, inspired by a serendipitous suggestion linked to Ann Arbor. It examines the untapped nostalgic market for university life and the challenges faced in brand development, particularly in light of the COVID-19 pandemic.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode