2min chapter

Traction cover image

How Basecamp Bootstrapped to Tens of Millions in Profits with Jason Fried, 37signals

Traction

CHAPTER

How to Build a Product With Little to No Funding

"We run this company by feel. There's just a point where you're like, 'There's enough novelty in this right now for V1' I love some of our competitors are studying 50 or 100 million dollars on brand campaign," he says. "I cannot afford to do that."

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