Are Your Ads Creating Their Own Audience?

Facebook is software just like Canva, Microsoft Excel and Grand Theft Auto. It doesn't care who you are or your business model; it works the same for every single person. Remember that your ads are ultimately creating their own audience. When we were doing advanced matching tests to build Power 5 back in 2017, 2018, I was seeing your ad apps at a place called hyphen. We won the game by being a better business partner.