How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?
In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now.
So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from Source Point, a CMP provider. Together, we explore what CMPs are, their role in ensuring compliance with privacy laws like GDPR, and how they can be seamlessly integrated into the user experience without negatively impacting app engagement.
00:00 Introduction to Privacy and Consent Management
00:36 Understanding Google's New Consent Management Platform Requirement
00:51 Expert Insights: The Role and Functionality of CMPs
04:53 Customizing Consent Messages for User Experience
09:09 Global Privacy Control: Simplifying Consent Across Platforms
15:16 The Future of Privacy and Consent Management
18:37 Closing Thoughts and Acknowledgements
