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Vajpayee and the Making of the Modern BJP

Grand Tamasha

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The India Shining Campaign: A Misguided Narrative

This chapter examines the shortcomings of the 2004 India Shining campaign led by Vajpayee, highlighting his preference for a pro-poor narrative over a focus on prosperity. It analyzes the campaign's impact on election results, revealing that the negative perception of India Shining was a contributing factor to the BJP's defeat rather than its sole cause.

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