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370 Roger L. Martin: How To Turn Around A Failing Business School – Without Doing A Whole Lot Of Anything

Disrupt Yourself Podcast with Whitney Johnson

CHAPTER

Innovative Fundraising Strategies for Academic Institutions

The chapter explores unconventional fundraising methods for academic institutions, emphasizing the significance of building relationships and creating value to attract funding. It recounts real-life examples of successful fundraising by prioritizing meaningful interactions over traditional donation pressure tactics.

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