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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success Podcast

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The Importance of Mindset in Pricing

You were a pricing manager at Axl-Noble. What does that kind of department or will look like? Sure. Great question. And it how I would describe what I did there is probably pretty different than what the sales team would describe. It's very common for sales teams to have a belief that we're too expensive and our attempt to prop up prices too high is hurting our volume. But in large organizations, we can have high prices and high volume through very surgical application of good pricing strategies.

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