Introduction

Chris walker is the founder in the sey of refined s, which is a demand generation firm from boston. And their helping bitoby brands increase market ing contribution to revenue while reducing the cost of acquisition. So what are some of the most common mistakes that you see people make when it comes to anllytics and reporting? We'll som out a little bit wit in terms oflike, the high a c v, i c mon mistakes of that which be to be companies going to market. One being wey too transactional in their marketing. Another one that i see is just general short term focus.