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Why Disney’s New Lounge Smells Like Crab Cakes (and Kodak Regrets) (Ep. 535)

The Disney Dish with Jim Hill

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The Evolution of Film Sponsorship at Disney

This chapter explores the historical relationships between Disney and film companies, highlighting the transition from Kodak to Polaroid as the official film. It examines Kodak's strategic maneuvers and the transformative leadership of CEO Michael Eisner, which reshaped Disney's attractions and branding.

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