This episode with Oiselle CEO Arielle Knutson is the final in a Oiselle-sponsored series leading up to the 2024 Marathon Olympic Trials. A wife, dog mom, and friend, Arielle juggles her corporate responsibilities -first as the long-time marketing manager at Nuun and now as Oiselle CEO- with a life on the run. Arielle, ultrarunner and Ironman triathlete, loves taking on challenges and exploring her limits.

In this episode we talk about:

In this episode we talk about:

-mixing passion with profession

-the evolution of sports marketing and brand ambassadors

-life as CEO of Oiselle

-behind the scenes of athlete and influencer contracts and relations

-building and maintaining positive team culture

We talked a lot about Kevin Rutherford, check out his episode here: 168. Kevin Rutherford: Creating a Thriving Culture

Like what you heard? Find out more about the Oiselle Underbirds here: https://www.oiselle.com/pages/year-of-the-underbird

Listen to episode 1 here: 289. Underbirds Flying High: Molly Bookmyer's Journey to the Marathon Olympic Trials

And episode 2 here: 293. Underbirds Flying High: Ari Hendrix on Racing, Representation, and Resilience

Episode 3 here: 298. Underbirds Flying High: When The Hard Choice Is The Right Choice with Briana Boehmer

Episode 4 here: 299. Underbirds Flying High: How To Build Resilience with Carrie Verdon

Episode 5 here: 301. Underbirds Flying High: Elena Hayday on Overcoming Marathon Fears

Follow Arielle on Instagram @arielledora and For The Long Run @forthelrpod

--- Support this podcast: https://anchor.fm/forthelongrun/support

Past guests on For The Long Run include: 177. Molly Seidel; 226. Mike "Kofuzi"; 228. Kara Goucher; 59. Shalane Flanagan; 234. Camille Herron; 198. Courtney Frerichs; 229. Jes Woods; 207. Tyler Andrews; 197. Dean Karnazes; 206. Katie Arnold; 220. CJ Albertson; 153. Joe Holder; 199. Kelly Roberts; 188. Gwen Jorgensen; 205. Emily Abbate; 209. Sara Vaughn; 174. Nick Bare; 97 Amelia Boone; 101. Courtney Dauwalter, 219. Dylan Bowman; 191. Matt Chittim; 200. David Roche; and more!

Oiselle

Oiselle, a running apparel company run by women for women, is supporting a small group of women, the “Underbirds”, leading up to the Olympic Marathon Trials: you can check out more about the Year of the Underbird here. Head on over to Oiselle's website and use code FTLR10 for 10% off your first order.

2Before

2Before is a natural sports performance supplement made from New Zealand Blackcurrant berries that have exceptionally high antioxidant levels and are proven to enhance athletic performance, improve endurance, help kick-start recovery, and strengthen immunity.

Use code FTLR at 2before.com to save 30% on 20 and multiserve packs.

HydraPak

HydraPak create better hydration solutions for performance-driven people, and have been helping us stay hydrated and happy out on the trails for years! Use code FTLR for 20% off HydraPak hydration hand-helds, filtration, collapsible flasks, and reservoirs, and to show your support of the For The Long Run team.

Internet at the speed of light

Click Here

Early Inspirations and Personal Story

The AI-powered Podcast Player