S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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How to Start a Brand That Works
Danny Austin: These brands follow a very similar format that I think anybody listening could also do. They start with hype, get social proof quickly and then go direct to consumer. Then they build an infrastructure where whoever is the face of it does not actually need to operate the business almost at all. As that starts building, then the next play is retail.
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