Is Nutrition A New Investing Theme? Tufts Research Fellow Suzi Gerber
The Plantbased Business Hour
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Marketing Dynamics in Plant-Based Foods
This chapter explores the marketing strategies of plant-based versus animal-based foods in online retail, focusing on how vendors shape product presentation and consumer perception. It highlights the importance of clear communication regarding sustainability and health claims, advocating for better regulatory practices to enhance consumer trust. The discussion emphasizes the need for simplicity in messaging to avoid overwhelming consumers and improve purchasing decisions.
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