020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity
Sweat Equity
Building a Fitness Apparel Brand for Ambitious Youth
This chapter explores the creation of a fitness apparel brand tailored for young men aged 18 to 24, focusing on their aspirations and self-development. The discussion includes insights on understanding the target audience, leveraging successful brand inspirations, and the significance of strategic brand positioning.
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