Episode 5: Winning deals through relationships
Decoding Sales
00:00
The Art of Dinner Leadership
Dinner is a whole other art form that is an overlap between sales and as we've kind of talked a number of times the rest of life the art of facilitating a dinner party. In SAS it's all about recurring business and lifetime values of customers far outweigh what you're talking about in terms of bills for dinner. These dinners become offshoots or places where customers start understanding your brand as well.
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