2min chapter

Data Skeptic cover image

Adwords with Unknown Budgets

Data Skeptic

CHAPTER

What Got You First Interested in Digital Advertising?

Digital advertising has a very close connection with thes si problems in on line optimization. One would think about auctions sof by breaking it down into two pats. The pricing rule, and the other one is the allocation rule. These techniques could be used in just about every industry.

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