2min chapter

Decoder with Nilay Patel cover image

Evil Geniuses' CEO Nicole LaPointe Jameson on how to run an esports company

Decoder with Nilay Patel

CHAPTER

Eastports and Evil Genius

The eastports industry is a bit of a misnomer, and that it really encompasses two by modal, often intersecting, but frequently not, business models. When i had entered e g we were just the former, we were just the athletics model, which great. That's why we're here, to be competitive. But it wasn't profitable. You can't operate. Player salaries that look akin to pro athlete salaries are not sustained on eastports level sponsorships to day. So we really focused on bringing peripheral revenue streams into the business to support what we do,. We've been able to pull in things using our cors athletics platforms to really help self, sustained the business...

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