The Future of Privacy

There is a trend towards global harmonization so in companies who are who have activity across many countries. Privacy will be much better embedded into the user experience that it is today. I think cookies will be something of the past but at the same time, the idea of personalizing your user experience, which goes hand to hand with the idea of tracking will still be there in just a much better fashion. In your personal view, the user expectation of privacy is only going to grow and the user will be more comfortable in expressing privacy choices.

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