The Customer Journey Is Not Gated, Right?

"Action ability is the most important thing any piece of content can help, can do to help stand out on the service," he says. "Having clear next steps, whether that's internal linking to the next article or having a clear CTA to buy the product go through to the next stage" He adds: "You don't want them to have to go through somebody comes on trying to buy a product and they have to read three blog posts before they even get to the product page."