RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast
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The Importance of Measurement in Marketing
If we want an SCR to bring in 500 leads I need to speak to 5,000 customers at 10% hit rate and then to that we then put a number against that George has come in showing your podcast. Instead of trying to reach out how do it customers to reach out to us? And it's our lead generation outreach compared to demand generation how we kind of create that. Chris: Most companies just blend them all into one and they run a lead gen strategy to all the people that are not in market So then their sales team has to follow up with people that don't want to buy That's basically what lead gen is the only way to get scale of lead gen necessary to
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