Sales Forces - What Are Some of the Other Calm Intentions?

The way that we incense, compensate and manage objectives for a lot of go to market teams in the sales, marketing and business development functions is not always completely allined with doing the right thing for the customer. You see threads that companies that scale and then it's like, oh my gosh, we have so many offerings now they'restarting to do it poorly. I will give you one example. When we bought responses at oracle, great product, stic product. Email marketing just really effective at doing that. We also brought bot bluk, which was really more around at that sort of stage in the adtec world.