The Key to Wholesale Success Is Understanding the Environment and Not Just the Individual

In your first book, Andi wrote about how little attention we pay to the knowledge making business. Why do you think that is? You are really central to this. Now, you talk about a moment with um stephen pinker, when people woul tryg to cancel him or shout him down for very innocuous comments. And i wonder whether you think that if we'd better understood that when someone like pinker is being attacked, the target is not pinker, it's us then we would behave differently? No, that's right. The target's the whole information environment. Remember, that's what apistomic warfare is,. It's the organization and manipulation of the media and

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