Walt Disney: Building a Better Theme Park | Project Future | 1
Business Movers
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Walt Disney and Gussie Bush
The family-friendly Disney brand was more precious to Walt than any possible location for the park, no matter how accommodating. The most important lesson Walt had learned the first time around was about the importance of keeping this secret. For his next park, Walt was focused on making sure the project stayed secret long enough for him to find the perfect location and buy up surrounding land.
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