The CPG Guys cover image

EPISODE 500 : Brand Building Through Superior Media Capabilities with Amazon's Tanner Elton

The CPG Guys

00:00

Evolving Advertising Strategies

This chapter delves into the transformative consumer behavior trends that are reshaping advertising strategies, particularly through the lens of major players like Amazon. It discusses the significance of new partnerships, such as with Roku, and emphasizes the need for brands to adapt their approaches to enhance engagement and relevance in a crowded market. The dialogue also highlights the role of customer feedback and performance measurement in crafting innovative advertising solutions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app