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402: How to Dominate a Sector with Christopher Brandon

Business of Architecture Podcast

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How Do You Measure the Kind of Return on Investment With a Pa Off Firm?

It takes a little bit of foresight to engage with other sultants, particularly marketing consultants. I realized that these relationships were important, and i wasn't going to go and try nd create them on my own. It's better to just find somebody wh's already got them than pay them theire worth,. And it's, but y, you know, considering a kind of monthly commitment, a that's not insignificant.

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